SOSYAL MIDYA: LUNDAYAN SA PAGPAPAHAYAG NG KAMALAYANG KULTURAL NG MGA GEN Z.
Abstract
This research is quantitative in nature that utilizes cross-sectional design. The population are the students from Leyte Normal University from first year to fourth year level. The respondents were selected because they belong in Generation Z. This study used random sampling through fishbowl technique to obtain the data though a structured survey questionnaire. Slovin Formula was used by the researchers to determine the sample size of the respondents. Data were analyzed using weighted mean and Five-point Likert Scale for the third objective. The result of this research shows that social media can be an instrument for generation Z in their perspective, ideas and inferences regarding their cultural expressions especially in Waray cultures. Thus, this research suggests to continue researching studies about the use of social media as a medium for expressing cultural awareness to discover its positive and negative effects.
Keywords: Use of social-media, Device, Cultural Awareness, Gen Z.
